With so many people and businesses out there chattering these days, you may wonder what will set your brand apart (or whether you should even bother trying to interact on sites like Twitter, Facebook, or Google+). With a little creativity, some know-how about marketing and media, and a clear vision of what it is you’re trying to say, I can help you create a strategy tailored to your specific needs.
I “accidentally” uncovered an entire world of valuable HUMAN INTERACTION on Twitter simply by following basic social media rules, moderate use of widely-accepted tools, and generating my own form of relevant and interesting content. Before long, more and more people began to pay attention and the increase in followers has resulted in growth for my business and a reputation as a resource in the art, craft, and tech communities.
Fast forward about 6 months, at which time I’d begun making not only fine art, but also jewelry and hair accessories. When I started making personalized Twitter jewelry, my strategy for sharing the photos — initially just to continue generating content, and to share with the world what I was doing — quickly became a customer service and quality assurance tool as well.
With time, experience, and constant attention to details and social trends, I’ve become well-versed in connecting those dots. I now not only manage social media accounts for promotion of my own brand, but also for Cypress Vanguard (a fashion design co-op and retail space in Austin of which I am a member) and Austin Craft Riot (a group of 100+ indie art/craft businesses for whom I am the elected Team Publicist and Co-Chair of Promotions). Through all of these entities I’ve had to learn to market people, products, events, and myself, all in a fun and professional manner. Truly engaging with one’s audience is key, as is identifying that audience and doing the necessary work to find out what those people want to see, hear, and learn from you. In my talk, I explain in greater detail exactly how I use social media in my own business, how it’s changed everything for me, and how YOU can implement the same principles in a way that are relevant to your own audience and/or industry.
Below are links to some of my favorite resources — people, blogs, and businesses I’ve followed along the way, and who have taught me an awful lot about media, creativity, and being one’s self in order to achieve positive results. I highly recommend paying attention to them (subscribing where applicable) and taking their advice…
Photos of my Twitter jewelry-
A few of the online accounts I manage:
Austin Craft Riot-
blog - http://austincraftriot.com/blog/
Twitter - http://twitter.com/austincraftriot
Facebook – http://facebook.com/austincraftriot
Cypress Vanguard-
Twitter – http://twitter.com/cypressvanguard
Facebook – http://facebook.com/cypressvanguard
SmashTag Concepts-
Twitter – http://twitter.com/SmashTagATX
Facebook – http://facebook.com/SmashTag
JenHeartsArt.com -
Visit http://jenheartsart.com for links to my various blog and UGC site feeds, as well as my professional social media accounts and online shopping websites.
Contact me at austinartevents@gmail.com to check rates and availability for speaking engagements. I also offer a bulk discount for large orders of customized Twitter pins! Inquire for details.
I put out the call to my social media friends and followers once again, this time asking for music-inspired art and/or poster and album art. What I got was a rad and eclectic mix of poster designs, paintings, and photography. Check it out.
This painting is Sam Aplin's translation of Florence + the Machine's "Only if for a night" for the Secret 7" competition. © Sam Aplin Art 2012
From the "Envy" set (inspired by NIN's "Reptile"), as part of a photography series based on the 7 Deadly Sins. Shot and submitted by @AmberGhosh
"Tangerine Trees and Marmalade Skies" - One of 2 lovely Beatles-inspired floral paintings submitted by Brandi Solomon.
And, though this submission isn’t fine art, is certainly is creative design and would make an awesome gift for any music lover. Plus, I can’t pass up an opportunity to show off the seriously cool work my friends are doing. These coasters by Melissa Stewart at Crab Apple Designs are made from upcycled vintage sheet music.
(Click the photo for a link to the Etsy listing, where you can purchase this mega-cool coaster set.)
Next post theme in this series of curated art, just in time for Valentine’s Day: LOVE!
Send your submissions via Twitter to @JenHeartsArt.
Hey, there! It certainly has been awhile, huh? In an attempt to resume keeping this blog current and force myself to maintain the habit of adding relevant content, a new series is born:
Each week, I’ll put out the call via Twitter (@jenheartsart) and Facebook (Jennifer Hearts Art), defining a new theme for the week. Ideally, friends and fans will then post photos for the next several days, the best of which will be compiled into a corresponding post here. Let’s call it curating a collaborative collection (I like alliteration. Duh.) of themed mobile images.
(I intend to call for more street art on a fairly regular basis as the number of readers and contributors grows. There’s a great deal of amazing and occasionally profound street art in Austin and beyond, and I’m itching to show it off.)
And, last but certainly most significant, Esme Barrera memorial street art:
If you see any notable street art, or have a topic you’d like to see curated in a future post, please send it my way via a Twitter mention or email jen@jenheartsart.com.
As we draw near the end of the month, if you’re unaware of — or have simply not taken then time/money to support — Movember, now’s the time to jump on the wagon before it’s too late! Movember is a month-long campaign for awareness and fundraising to benefit men’s health organizations. This year, I got involved.
Several of my friends and colleagues are avid supporters and directly involved with producing the wonderful events throughout Movember, so I had to find a way to contribute. My last post talks about a painting I donated to the silent auction at the Mo-Tie Affair earlier this month. But then I began making these fab mustache necklaces. PERFECT!
Keep Austin Stylish’s Joanna Wilkinson wrote a lovely post about my Movember necklaces, so read more about them and find out how you can get your hands on one of these eye-catching, money-raising, charity-supporting, health-encouraging totally awesome pieces!
http://keepaustinstylish.blogspot.com/2011/11/perfect-movember-necklace.html
Movember necklace by JenHeartsArt, proceeds from which go to the Movember Austin team. photo: KeepAustinStylish.com
On Friday, November 4, 2011, I will be getting all dressed up and going to the Movember Austin Mo-Tie Affair, where this painting will be a part of the evening’s silent auction. The cocktail party and fundraiser takes place at LIVESTRONG HQ, and benefits Movember, funding multiple men’s health organizations. To bid on this painting (among many other awesome silent auction items!), and for what is certain to be a great time, register at http://amotieaffair-eorg.eventbrite.com/.
My art contribution to the silent auction is this 12 x 12″ gallery-wrapped canvas, with red floral all-over design and a black mustache. The sides are painted as well, so the buyer doesn’t necessarily have to frame it, but I do think this painting would look sharp with a sleek black frame. One detail I couldn’t capture with a camera is the presence of pattern in some of the roses. I used other similar shades of red for a monochromatic effect, and the result is a multi-textured and visually rich painting, without the background patterns being overpowering or excessively busy.
Check out Movember Austin’s event page, where you’ll find tickets and more info about the Mo-Tie Affair and other upcoming events!
Austin is well known for being a city where artists, designers, and musicians can thrive. Of course, to do so takes marketing skills in addition to whatever special talent you’re trying to sell.
Co-Create (at Austin Details Art + Photo) and Brass Knuckles Media are teaming up to present a seven-part education series on how to market and sell yourself as a creative professional. Classes start October 5, 2011, and run every Wednesday through November 16, 2011. Each class will run from 6:30-8:30 with time to meet and greet from 6:00-‐6:30 at the CoCreate offices located at 106 East 8th Street in Austin (just east of Congress Ave).Each installment will feature a 2-hour hands-on, interactive workshop on topics such as basic branding (and what it means for you), how to build a community around your work, social media marketing for busy creative professionals, how to leverage your work, and how to make and use your own videos.
This series of classes will be packed full of valuable information for anyone with a creative business — fine artists, photographers, designers, and crafters alike. At $45 per individual session, the price is great, too. You’ll finish the course armed with the know-how and skills to handle most of your marketing tasks yourself, wherein many creatives haven’t got the slightest clue and end up having no choice but to pay someone else oodles of cash to do it for them.
To view class details and register visit http://austindetailsart.com/calendar/workshops. Austin Details Art + Photo is a visual arts flex space and gallery that offers coworking and meeting space at CoCreate, with business amenities for
creative professionals; and art services, wideformat archival printing, and event rentals for visual artists, designers and photographers.
Brass Knuckles Media provides comprehensive PR & marketing strategy and implementation for socially conscious ventures. Just like brass knuckles, they expect their clients to “leave their mark” by taking a stand, forcing conversations, and doing something to make the world a better place. Learn more by visiting www.brassknucklesmedia.com. For questions you can contact Shennandoah Diaz, CEO and Master of Mayhem of Brass Knuckles Media, at sdiaz@brassknucklesmedia.com or at 512-551-4023.
I won’t be able to make it to every session, but certainly wish I could. I’ll be there for at least a couple of the workshops, though, soaking up the info and expertise of some of Austin’s best and brightest creative businesspeople. See you there!
Looking for some fresh new art to spice up your home for the fall season? You are totally in luck! I have two brand new paintings in progress, both of which will be ready to deliver next week, sold separately OR as a set, available this week only at a special presale price.
Each painting is a 12″x12″ original floral piece on gallery-wrapped canvas. No frame needed, as I’ve carried the design around all sides to the very edge, although it could completely transform the feel of each piece if you do happen to have the perfect frame laying around. Once complete, these paintings will contain more detail and color variation in each petal, but will retain the same composition and vivid pop-art feel.
One is yellow, and the other red. Again, they look fabulous together, but could each make a lovely and bold statement individually. I’m offering a 25% discount for presale orders, and would recommend this option to anyone seriously considering obtaining one of these pieces. Each finished painting will cost $100, so reserving one for $75 is a steal (and ensures that no one else gets his/her grubby paws on your new art)!
Want one? Awesome! Email me at austinartevents@gmail.com for payment options and availability. <3
Whether you are an artist looking to print replicas of your work, or a person with a loved one for whom you’re seeking the perfect customized gift, EasyCanvasPrints.com may be your answer!
Based in Austin, EasyCanvasPrints.com (brought to you by the awesome people at Build-A-Sign) offers reasonably priced printing on canvas. The process is pretty simple, too. You just need a high-resolution image of the design you wish to have printed, and that can be anything from original artwork to photos of friends or family. Through the company’s website you can complete the order and pay, then have it shipped anywhere in the country. Although this is a locally-based business, they serve customers all over.
As an artist myself, I recently tried out the canvas printing and must say I am quite impressed with the quality of the finished piece. EasyCanvasPrints.com is also very user-friendly and responsive, providing excellent customer service. I would absolutely recommend them to any artist, photographer, or gift-seeker who wants to have a custom canvas printed locally at a great price.
For my first order, I chose a 16″ x 20″ teal version of one of my floral paintings, with gallery-wrapped edges. Check out the photo below of it hanging on the wall at Cypress Vanguard!
Canvas print by EasyCanvasPrints.com, designed by Jennifer Cunningham, and shown hanging at Cypress Vanguard with handbags by Anne Marie Beard.
Ever had a chance to read a concise, informative, and flattering description of yourself from another person’s point of view? I hadn’t until very recently, and I love it! Writer Susan Lahey and I met during a Freelance Austin meeting at which I was the guest speaker, and we hit it off right away. She came to visit me at Cypress Vanguard shortly after, and THIS awesome post illustrates her (impressively accurate) grasp on what I do. Very interesting shift in perspective for me…
Here’s the url, in case that link doesn’t work in your browser- http://www.fishpondcontent.com/2011/08/pop-art-social-media-finesse-jenheart/
Love it! Thanks, Susan! <3
By now you probably know that Renegade Craft Fair will be THE place to go this weekend for cool handmade art and crafts. But don’t forget about the fashion! Many of the vendors who will be at RCF Austin 2011 make clothing or accessories, and there’s one booth in particular you won’t want to miss if you’re in the market for something cute, unique, and made from the heart. Three lovely local designers are joining forces to bring you a variety of fun, functional pieces to complete your entire look — SavannahRed, Simmang Design, and LaLa.
A little bit about the designers you’ll meet at booth #4 and why you should love them:
Anslee Connell, the fabulous force behind SavannahRed, specializes in “Curvy Couture” — beautiful, vibrant, practical dresses custom-made for real women of all shapes and sizes. She makes bright, colorful pieces out of vintage fabric and bedsheets, making many of the items both one-of-a-kind AND eco-friendly! There will be dresses in stock at Renegade this weekend that range from size 12-26, and, as always, custom orders are welcome. If you can’t make it to the craft fair, you should check out SavannahRed’s boutique in the garden room at Cypress Vanguard sometime.
SavannahRed model Michelle with jewelry by Simmang Design. (The red floral fabric on the top part of this SavannahRed dress was designed by JenniferHeartsArt!) Photo: SavannahRed
Jillian (Simmang Design) modeling a SavannahRed dress and Simmang Design jewelry. Photo: SavannahRed
The awesome jewelry in the above two photos is by Simmang Design, so it makes sense to go ahead and tell you about that now.
In 2009 Jillian Simmang picked up some “retired” jewelry from a second hand store, ripped it apart and put it back together again more elegant and refined than before. Her degree in Graphic Design from Texas State University has definitely served her well. Her designs are meaningful, pull inspiration from themselves and each piece was once hanging from someone else’s earlobes, neck or wrist. Since she works with vintage materials, each earring, necklace, or bracelet is unique and one of a kind. Jill can be found at etsy.com/shop/JillianSimmang, The Studio Downtown, or Lovely Austin (and, of course, at Renegade this weekend). She takes custom work and contracts as well.
And, while you’re there, you’ll get a chance to pick up your very own LaLa scarf shirt, as seen in a recent Statesman Style Matters feature by Marques Harper!
Creative and resourceful Austin designer, Laisa Chavez Macias, owner of LaLa, will be set up in booth #4 this Saturday and Sunday. Her versatile signature scarf shirts are made from vintage scarves, and some are long enough to be worn as mini-dresses. All three designers are independent business owners creating well-made, stylish clothing and accessories, making their collaborative pop-up shop inside the Palmer Events Center the perfect destination for anyone in search of cool, reasonably priced, original women’s fashion. Items from the LaLa line can also be found at Cypress Vanguard beginning next week!
For more important details about the event, check out the Renegade Craft Fair Austin 2011 post on Examiner.com, and peruse my blog again next week to see photos from the show. Happy crafting!
On the 3rd Sunday of each month, downtown Austin fashion house Cypress Vanguard opens its doors (&/or courtyard) to patrons who enjoy a classy, casual mix of the co-op’s regular house designers and outside guest artists/vendors. Mark your calendars so you don’t miss out, because each month there’s something new to see! Located 1/2 block from the Austin Convention Center and Moonshine, these recurring events are a great addition to your brunch or other weekend plans.
May’s guest designers were Dreaming In Craft, Apocalypse Wow Designs, Sugar Tooth Bakery, and Jennifer Hearts Art. Check out some photos I took of the temporary displays! <3
Dreaming In Craft, a local business owned by crafter Marci Peterson, had these signature plushies for sale, among lots of cute wearable goodies, seen in the following 2 photos.
Next to Marci’s table in the garden room at CV was Alex Parrish with her pretty, spooky Apocalypse Wow hair flowers and earrings.
Apocalypse Wow Designs specializes in retro-inspired hair flowers with a scary twist. Most pieces include skull or eyeball embellishments!
We not only got to peruse a sampling of guest artists’ wares, but were also treated to some edible awesomeness by Sugar Tooth Bakery! Meghan, the proprietress of this south Austin business, brought in a selection of her vegan desserts — including Tiny Pinies (miniature pineapple upside-down cakes), cupcakes, and chocolate-covered donuts.
To stay in the loop regarding upcoming events at Cypress Vanguard, become a fan of their Facebook page. You can find each of this month’s guest designers on your favorite social media websites as well.
(Psssst! Did you know? My line of wearable art will be part of the regular collective at CV soon! Details impending…)
The night before the South By Southwest Film and Interactive Conferences begin, the Austin Film Society will hold its 12th Annual Texas Film Hall of Fame Awards. The awards show takes place at ACL Live at The Moody Theater downtown...
8 art spaces. 8 restaurants. Drinks and DJs. Experience it all as you are chauffeured through Austin's urban core. That is how Art Alliance Austin describes this weekend’s annual Art Night event.Art Night...
If you missed the Summer 2011 Indie Comic Book and Art Show at Tribe Comics, you're in luck because in January 2012 it'll be back -- bigger and better than ever! This time around, Racketeer Robot and...
B.e. Strange presents his monthly Art Over Congress (Edition 26) tonight, October 19th, at Lanai Rooftop Lounge. Every third Wednesday the local artist coordinates an awesome event featuring local artists and attractions from 7pm to...
Austin is well known for being a city where artists, designers, and musicians can thrive. Of course, to do so takes marketing skills in addition to whatever special talent you're trying to sell.Co-‐Create (at Austin...
On Sunday, July 31st, Tribe Comics and Games in south Austin hosted an event at which independent comic book creators and artists specializing in action/fantasy imagery showed off their recent work. The show featured 3 comic creators, vendors,...
It’s a bird! It’s a plane! No, it’s an awesome art and comic book show at Tribe Comics and Games!
Tribe Comics and JenHeartsArt.com present a summer illustration, art, and graphic novel extravaganza...
source: Wyatt BrandThis summer, you can help local artists meet code and sustain their careers by attending a fun microlending benefit event, featuring live music, auctions (both silent and live), and fine art.The hundreds of area artists who rely...
This weekend, May 21-22, the Renegade Craft Fair returns to Austin, TX, with over 200 independent artists and craft vendors. The event features a schedule packed with interactive workshops, DJs, and free raffles, and of course there will be...
On Thursday, May 12th, Arthouse at the Jones Center will host its annual Art SPLURGE event for the first time in the newly remodeled space. (Last year, during the construction, the Five x Seven Art SPLURGE and Art SOCIAL...
Art Week Austin is series of dynamic collaborations developed to encourage discussion, exploration, and the celebration of Austin's creative community. 2011 marks a unique opportunity for cross discipline collaboration with the convergence of...
Austin, Texas – Make no mistake, This Spring of Love, the new musical adaptation of The Two Gentlemen of Verona, is itself a jubilant, humorous, and warmhearted comedy that Shakespeare himself could be proud of. A no holds “bard...
Every 2nd Thursday, tonight included, discover what's up in the heart of downtown with Austin Details Art + Photo and several of Congress Avenue's many wonderful arts destinations, from the Capital Building to Lady Bird Lake, during...
Visiting Austin for SXSW and looking to soak up more of the city’s creative culture? Aside from all the live music and interactive sessions, we have some truly entertaining and talented theatrical groups. Austin Playhouse is one great...
This evening, March 1st, the biggest and brightest stars of Texas will touch down at the Long Center for the Performing Arts for a glamorous and fun night celebrating Lone Star legends, including a dozen Texas Medal of Arts presentations...
Art exhibit, fashion show, artist market, live music, live art, food...all in one place!When the first portion of this month's 2-day debut of a new monthly art, music, food, and shopping event was postponed due...
This Friday and Saturday, February 11-12, at 8 pm at The City Theatre, the Crank Collective presents the second weekend of its production Drone: A Border Affair that Crosses a Line (A Rock Musical Comedy). Also, the group has...
February 4-5, 2011, check out some of Austin's finest local creative talent at the first installment of what will be a monthly food, art, and music event at 6th and Waller, brought to you by Strong Deer...
After over a year of featuring more than 2,000 artists throughout the state of California, Heidi Luerra –Founder and Director of RAW: natural born artists - decided it was time to blanket her organization’s benefits over...
On Friday, January 7, 2011, Art Versus Industry headlined a show at Stubb's during Free Week. The line-up also included musical performances by Lauren Burton and The Pulse Electric. This was the band's first appearance...
Whether you seek the perfect gift for your stylish sweetheart, or you’re looking for something snazzy for yourself to wear this Valentine’s Day, Ensemble: Austin Indie Designers (at The Sugar Factory) is your one-stop shopping...
Looking for components to add the finishing touches to your Halloween costume, or just something seasonal to get you in the mood? Most Austinites will agree that creative wearables are awesome, but even better if they are made or distributed...
Launch787 began its 3rd annual Austin Fashion Week on Saturday, August 20th, with an unbridled kick off party: "Style, Speed and Glory" at Cowboy Harley-Davidson Showroom. In the spirit of team challenges and collaboration, each...
Tomorrow, August 19th, 2011, from 7-10pm, Cypress Vanguard cordially invites the public and the entire fashion community to enjoy an indulgent and exciting disco-themed party, with a portion of proceeds benefiting the Ronald McDonald House...
Better late than never! We have a slide show full of photos for you from the July 10th anime/cosplay/steampunk fashion show at the Geisha Room (formerly known as Marq Austin). The event was held in honor of the...
This evening at the Geisha Room on Congress Avenue, formerly Marq Austin, a fun fashion show celebrates playful animated design and the birthdays of two local designers bringing those design elements to reality. Valeri (aka "Jinxy") and...
First Thursday is a well-known Austin tradition on South Congress Avenue, but this month it will be extra special and action-packed! Here are just a couple of great reasons to take yourself, your family, and maybe even your...
The independent fashion designers at Cypress Vanguard invite you to welcome several talented new additions to the locally owned and operated boutique on Sunday, June 26th. Cypress Vanguard was founded in 2010 by Megan Summerville (Texas Next Top...
This summer there are lots of exciting changes in the works for Austin's original cooperative fashion house, Cypress Vanguard! A whole slew of new design talent will be joining the boutique, offering a wide range of both ready...
Take heed, Austin! Inspired by the elaborate headwear we've come to expect from the occasional Royal Wedding, Milli Starr is hosting a delightful event this afternoon: "Haute Hats & High Tea."You don't have...
Austin Fashion Week award winners Deborah Main and Touch of Sass invite you to join them for Jewelry for Her, Jewelry for Her Home: a day of style, pillows, and jewels! On Saturday, April 30th, Deborah Main, a luxury pillow...
Come out and show your support for local eco-friendly fashion designers and celebrate the lovely awesomeness that is Earth Day in Austin! Nestled among the full line-up of events throughout the weekend at Whole Foods, the store'...
Tonight, April 20th from 6-10pm, help downSTAIRS Apparel break in their new store location on South Congress, complete with cocktails and munchies. Guests will get to party amongst a fabulous selection of wearable art while enjoying live tunes and...
For the past two years, the stylists at JR Salon, an AVEDA Lifestyle salon owned by Evelyn Jackson, have worked with local high schools to send underprivileged girls to senior prom. This year, the salon will sponsor five girls from...
Tonight - Monday, March 28th - the Tuaca Body Art Ball Tour takes over the Moody Theater with an eye-catching, body-rockin’ fusion of art and performance. The Tuaca Body Art Ball is a perfect blend of body art...
This Sunday, come experience the latest in local fashion and design at Courtyard Vanguard, a new monthly market in the tranquil space behind Cypress Vanguard. Beginning March 20th, on every third Sunday the only cooperative fashion house in Austin...
Linda Asaf Design and René Geneva Design join forces to create an individual yet collaborative fashion design and retail environment. Let’s celebrate this exciting partnership at their new boutique this Wednesday, March 2, 2011 from 6pm-9pm....
From 5-8pm on Sunday, February 20, 2011, join Electra Beauty Lounge and 101X at the Vintage Vixens fashion show to benefit Dress For Success. The event takes place at the salon, located at 2310 South Lamar Blvd in Austin...
This Monday, February 14, 2011, an exceptionally talented group of artists and performers unite to present Secret Circus. The Valentine's Day event promises to be a decadent evening in the spirit of 1920s Berlin Cabaret with live music...
Storyville is an awesome place to find locally themed apparel and screen printing services. With shops in Baton Rouge, Austin and New Orleans, the store’s mission is to celebrate local artists and designers and to encourage individual...